Since the company was founded in Tokyo back in 1917 the Yokohama name and reputation has been growing and growing. Offering racers and drivers the very best in Japanese quality, Yokohama tyres are worn on vehicles that have worn national and world titles around the globe. The brand expanded to the US in the late-60s and from that moment on they have never looked back. Continuing to develop only the very best in performance tyres, the Yokohama Geolandar and Yokohama Advan Neova AD08R tyres have become the choice of champions. The Advan Neova AD08R has been dubbed the brand's fastest tyre to date, utilising a new combined compound to offer high performance on the road and track in both wet and dry conditions.