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Meet the Demon Tweeks Team

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Phil Rose

Phil Rose

Motorsport Marketing Assistant

I'm part of the motorsport marketing team at Demon Tweeks, I'm also the team manager for the Demon Tweeks eSports sim racing team. A published motorsport journalist with a passion for everything four wheels, I began my career in writing while living Down Under, covering motorsport events for New Zealand Racer magazine. Having previously competed in karting and cars, today, you will find me sharing my passion and knowledge for all things motorsport with fellow enthusiasts as they chase their own motorsport dreams.

Knows about - Motorsport, Sim racing

Author of - How to Get Started in Motorsport, 12 Guaranteed ways to make you a faster driver, Choosing a Racing Harness, What is Race Suspension and How Does it Work?, Safety in Motorsport: a Guide to Fire Extinguishers, How to Choose Race Underwear, How to Choose Race Gloves & Boots, How to Choose a Race Suit, How to Choose a Set of Racing Tyres, Kartwear for Beginners, Your Guide to Choosing a Helmet, How to Choose a Motorsport Seat, Sim Racing: What Is It and How Do I Get Into It?

Top Tips - Motorsport is driven by emotions, but it is up to us to decide which direction we let these emotions take us.
Maximise your current potential first, then every subsequent upgrade will take you one step closer to greatness.


Dave Featherstone

Dave Featherstone

Motorsport Marketing Assistant

I have loved anything with engines, wheels, wings, tracks, hulls, since I could crawl. My father worked in the tyre and motor industry as I grew up so I could always indulge my hobby. He owned several 1930 / 40's car so we went to many vintage rallies which I think grew my passion. We also went to see many classic races and this is probaby why I now work here! I rode motorcycles from the age of 10. I counted down the days to my sixteenth birthday so I could have the freedom of the open road. I quickly realised having wheels meant I could visit military history places I had read about in books which is my other passion. A road trip with history thrown in it does not get any better! I then found some of my cars and bikes were not as I wanted them so started to enjoy modifying them. I have built two motorcycle sidecars and I almost enjoy the building as much as the riding. I have owned two wheels, three wheels (cars and bikes) and four wheels. It's great to do a job that is also your hobby, although I might draw the line at filling out spread sheets!

Knows about - Cars, Motorcycles (especially sidecars), Aircraft, Engines (two stroke four stroke petrol Diesel steam), Suspension, Second World War, Military fortifications

Alumni of - Reaseheath Agricultural College

Awards - Cycling Proficiency Course 1976, Motorcycle Star Rider Course ( 1980's )

Author of - Plumbing a fuel system, How your car's cooling system works, Motorsport gauge and sender fitting guide

Top Tips - If it ain't broke don't fix it!
Measure twice cut once!
Reducing weight is the cheapest way to go fast
Life is not a rehearsal live it
Modify your car / motorcycle / vehicle for you not others approval
Quality is better than quantity


Jamie Ellis

Jamie Ellis

Motorcycle Brand Manager

Although I’ve worked at Demon Tweeks for nearly 14 years, I'm relatively new to the motorcycling world (three and a half years), but I got the "bug" very quickly! In a short space of time I’ve been very fortunate to have had some phenomenal experiences, from riding around the Losail circuit in Qatar under the floodlights to enjoying the beautiful twisty roads and stunning scenery in Scotland. I’ve also been very lucky to have ridden lots of different types of bike from a BMW 1250GS to a Kawasaki ZX10RR, but my favourite has to be the Yamaha R1M which was simply stunning! I'm incredibly passionate about all things two wheeled, I love to watch and/or attend MotoGP, WSBK and BSB as well as the truly unique Isle of Man TT. My personal taste when it comes to bikes is predominantly modern naked bikes or modern retro styled bikes, things like the Yamaha MT-09 or MT-10, Yamaha XSR900, Ducati Scrambler and Ducati Monster to name a few.

Knows about - Clothing & Helmets, Motorcycle Tyres, General Motorcycle Knowledge

Author of - Knox Handroid Pod MKIV Gloves Review

Top Tips - Don't try and cut corners with motorcycle kit, buy the best you can afford but always buy from a reputable retailer!


Barry Massey

Barry Massey

Motorcycle Assistant Brand Manager

I'm one of the lucky ones, I get to combine my passion with my work! I've been an avid fan of motorcycles and racing my whole life; if it has 2 wheels and an engine, I'm interested! Having been around the motorcycle industry since high school, I trained as a technician upon leaving and now ride motorcycles as much as I can, I've even had a few fun years of racing. To this day I still enjoy learning about, and sharing my experiences of motorcycles with colleagues and customers. Full of random facts and a massive 2 stroke fan, I am always happy to talk bikes!

Knows about - General Motorcycle Knowledge, Motorcycle Tyres, Chains & Sprockets, Brakes, Clothing & Helmets, Motorcycle Maintenance

Author of - An In-Depth Look at Bridgestone Motorcycle Tyres, The Best Motorcycle Clothing for Summer 2019, Our Top Sports Touring Tyres for 2019, Michelin Anakee Adventure Tyres Reviewed, A Quick Guide to Motorcycle Security

Top Tips - Always wear suitable motorcycle clothing and check your bike before every ride..., Be a sponge - everyday is a school day!! Relax, be chilled, soft and fluid to be at one with your bike and enjoy the ride!


Kirsty Floy

Kirsty Floy

Performance Assistant Brand Manager

I am an assistant brand manager for the Demon Tweeks’ performance and tuning department, I have a wealth of knowledge about all things performance and car tuning! My enthusiasm for performance cars and tuning is something that began at a young age, and resulted in me passing my driving test just two weeks after my 17th birthday, this was probably possible due to the amount of time I spent driving a lot of different cars around numerous tracks from a young age.

Knows about - Everything car realated but mainly specialising in wheels and tyre fitments, all thing's car care and detailing along with a knowlegde of vehicle engine tuning.

Alumni of - Glyndwr University - BSc Hons Computer Science

Author of - The Exceptional On & Off Track Performance of Toyo Tyres

Top Tips - Always improve handling before increasing power!


Owen Hughes

Owen Hughes

Performance Website Executive

I have been at Demon Tweeks since 2013. I'm the only person on the performance and tuning team to drive a Saab, so you know I take fast road tuning seriously. My dream car is the AMG Hammer because it has a nice walnut dash, a honking great V8, and proper buttons on the centre console. Anything with a 1JZ-GTE and an R154 would be a close second. Anything that occupies the middle of the Venn diagram of "will drift" and "grandad car", in fact.

Knows about - Road car tuning, Useless Japanese car trivia

Alumni of - University Of Sheffield

Author of - Performance Brake Upgrades, Is the Weight of a Wheel Important?, Do I need a Performance Clutch?, Comparing All-Season and Summer Tyres, Tuning Jack's VW Golf VII GTD with Eibach, Who are Milltek?

Top Tips - Don't scrimp on tyres, they keep your car on the road.